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Is Apple’s future in Augmented Reality (AR)

February 10, 2017 by Nick Orford Leave a Comment

apple tim cook

On a recent This Week in Tech (TWIT).twit.tv podcast Robert Scoble  (scobleizer.com) made some bold predictions for the future of apple including 3 new iPhones, one of which will be clear, a new apple TV, a relaunch of Siri and a new VR headset/ glasses that will be take the market by storm. As apple insider reports below.

Augmented and virtual reality herald Robert Scoble has amplified his predictions about an Apple partnership with Carl Zeiss on a pair of smart glasses, and is predicting an announcement of the technology possibly as early as the middle of 2017. Scoble suspects that an announcement may be in conjunction with an Apple headquarters announcement, or possibly the 10th anniversary of the iPhone. Scoble expects a very lightweight pair of glasses, with the electronics on other places on your body, such as in an iPhone or other wearable.

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While some may laugh at Scobles timeframes it’s apparent that on many occasions Apple CEO Tim Cook has mentioned the future is AR numerous times. And with the amount of AR investment Apple has made in purchasing AR companies in recent times it seems there is definitely something coming but whether it happens this year we will have to wait and see, Popular Science have reported on this trend as well.

Most recently, Apple has acquired Flyby, an augmented reality company that looks to give smartphones and tablets the ability to be “aware” of their surroundings, according to the Financial Times (the company had previously been working with Google, one of Apple’s chief rivals, on augmented reality devices in Google’s “Project Tango” family). But the Financial Times also reports that Apple has amassed hundreds of researchers in both augmented and virtual reality.

When asked about virtual reality in an earnings call earlier this week, Apple CEO Tim Cook seemed to be caught off-guard, giving a vague, yet telling response to what he thought about whether the product was viable.

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I have my fingers crossed their next big crossover is coming soon as there certainly doesn’t seem to be much more innovation being made in the mobile space.

Filed Under: AR-VR Tagged With: apple, AR, iPhone

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